AN OPTIONAL ADD-ON TO SPARK SOURCE
Fractional AE isn’t a separate track — it’s Spark Source with an experienced seller working the replies, for founders who’d rather not work them personally.
BEST FOR
Companies with real product-market traction that need a predictable outbound motion — whether that’s a system that runs on its own, or one backed by an experienced seller handling qualified conversations.
TYPICAL TIMING
Outbound Setup: one-time, 2–3 weeks. Fractional AE: 90-day founding engagement, ~16 hours/month, fixed monthly retainer.
TWO WAYS TO ENGAGE
OUTBOUND SETUP
Configure the engine, then run it yourself.
Confirm ICP and buyer groups; audit funnel and pipeline
Define qualification, messaging, and handoff rules
Configure the outbound tooling foundation
Deliverability setup and warmup; target lists, exclusions, multi-touch sequences
AI-assisted personalization; QA and controlled launch
Documentation and team handoff
SPARK FRACTIONAL AE
Everything in Outbound Setup, plus experienced hands on the conversations that matter.
Everything included in Outbound Setup
Weekly optimization and stalled-opportunity revival
Qualified reply triage
Discovery and deal support
Playbook documentation
Ongoing monitoring of meeting quality, deliverability, and pipeline
ROLES & BOUNDARIES
SUNCOAST SPARK OWNS
All tiers: ICP definition · outbound strategy · messaging · tooling configuration · sequence setup
FRACTIONAL AE TIER ONLY
Weekly optimization · qualified reply triage · discovery and deal support · playbook documentation
CLIENT OWNS
Subscription and tooling costs · CRM, mailbox, calendar, and DNS access · approval of targets and messaging · security and legal approvals · product expertise
NOT INCLUDED
Custom development · full CRM reimplementation · high-volume manual calling · 24/7 coverage · guarantees of meetings or revenue
THE OUTCOME
“Turn on the engine when you’re ready. Add human judgment when it matters.”
Book a 30-Minute Consultation
SUNCOAST SPARK